The BOTree Hotel

Concrete Amsterdam

Nestled in the heart of London, The BoTree Hotel emerges as a beacon of bespoke luxury, perfectly situated at the vibrant intersection of Marylebone, Mayfair, and Soho. This unique property, expertly designed by the award-winning EPR Architects with interiors by Concrete Amsterdam, serves as a masterpiece of design and bespoke craftsmanship. With 199 guest rooms, including 30 luxurious suites, The BoTree Hotel transcends traditional hospitality, integrating classic luxury with modern innovation in one of the city’s most sought-after locations.

The BoTree Hotel captures the essence of its prestigious surroundings, with easy access to Marylebone High Street, Bond Street, and Oxford Street. Each space within the hotel is a testament to the refined approach to hospitality that Tao Group Hospitality champions, offering hotel guests a uniquely immersive experience that encapsulates the spirit of Marylebone. Upon entering the hotel on the ground floor level, guests are greeted by bold interiors that blend bold botanicals and delicate florals. The design, meticulously orchestrated by Concrete Amsterdam, reflects a Conscious Luxury philosophy, marrying environmentally-conscious materials with a vibrant colour-changing feature ceiling that takes centre stage.

“The BoTree is designed to emphasize craftsmanship, consciousness of nature, and the unique floral-infused lifestyle of Marylebone,” says Concrete project architect Melanie Knüwer.

Once the site of the iconic Welbeck Street car park, known for its brutalist architecture and its striking geometric facade, the area has been transformed into a classic luxury boutique hotel. The redevelopment of this iconic building sold to Shiva Hotels for a reported £100 million, has given birth to a stunning bronze lattice façade that harmonises beautifully with the street-matching facades of Marylebone Lane and Wellbeck Street. The hotel’s exterior, a work of art by EPR Architects, features a striking bronze lattice façade that mirrors the bold architectural styles of its surroundings while making its own modern mark. These twisting bronze fins not only catch the eye but also echo the dynamic nature of London itself—ever-evolving yet deeply aware of its roots.

Inside, The BoTree is a treat for the senses with bespoke furniture adorned with colourful natural fabrics and textures exclusively curated for the hotel. Each area in this fine new hotel is a haven of comfort and elegance. Founded in 1997, Concrete Amsterdam has emerged as a powerhouse of creativity in the design landscape. With a portfolio that spans the globe, their work is a testament to their unwavering commitment to pushing boundaries and creating spaces that tell stories. Concrete's influence has reached far and wide, leaving an indelible mark on some of the world's most iconic locations. From luxury hotels to high-end restaurants, cultural institutions to residential marvels, their design language seamlessly adapts to diverse environments, creating spaces that are not just aesthetically pleasing, but emotionally resonant. Their forward-thinking approach and bold design choices have left an indelible mark on the industry, inspiring a new generation of designers to think outside the box and challenge conventions. We’ve been thrilled to work closely with their design team to provide interior furniture elements on this project.

The BOTree Bar

Located on the ground floor, The BoTree Bar is an exciting venue that offers both time-honoured classics and new, exciting cocktails. The bar menu is complemented by vibrant flower displays, creating a tantalizing visual and taste experience that draws both local patrons and hotel guests alike.

The BOtree At Night

The BoTree isn't just about lavish accommodations; it's a destination for dining, entertainment, and indulgence. Dynamic bars, two exquisite restaurants (one offering panoramic rooftop vistas of the city), a live music club, a boutique screening room, and a fitness centre ensure that every moment is filled with excitement and relaxation.

Private Screening Room

The private screening room offers a cinematic experience that goes beyond the ordinary. With its own separate external entrance on Henrietta Place, this room provides an intimate setting for guests to enjoy classic and new exciting cocktails while immersed in visually stunning presentations.

Underground Nightclub: A Futuristic Retreat

Descend into the basement levels, and you find yourself in a two-storey underground nightclub. This futuristic nightclub features a vibrant space complete with a distinctive floral theme and an extensive drinks list that caters to all tastes.

The BoTree Hotel is more than just a hotel; it is a landmark of cultural and architectural significance. From the bronze lattice façade that mirrors the legacy of the Welbeck Street car park to the meticulously designed interiors that speak to a global audience, the hotel stands as a paragon of how modern luxury and historical reverence can coexist beautifully. At Make Bespoke Studio, we are proud to contribute to this magnificent project, demonstrating that our vision of bespoke craftsmanship can indeed translate into creating spaces that are not only aesthetically outstanding but are also beacons of sustainability and innovation.